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| New Logos |
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| Old Logo |
Set to be unveiled across various products and media
beginning in March 2012, the new DC logo will adapt to fit the distinctive
brands, characters and marketable objects to which it will be applied. The logo
is a component of the company’s aesthetic overhaul which includes the
successful, albeit controversial New 52, a publishing initiative whereby the
entire superhero line was relaunched with new #1 issues in an attempt to draw
new readers. The old “DC Spin” logo was introduced in 2005 as a replacement for
the classic “DC Bullet” that had been in place since the 1970s. The design of
the new DC Entertainment identity uses a “peel” effect – the D is strategically
placed over the C with the upper right-hand portion of the D peeling back to
unveil the hidden C – symbolizing the duality of the iconic characters that are
present within DC Entertainment’s portfolio.
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| The Joker |
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| Superman |
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| The Flash |
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| Batman |
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